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IS ‘BIXBY’ SAMSUNG’S ANSWER TO APPLE’S SIRI?

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Samsung may have accidentally revealed the identity of its answer to Apple’s Siri: a virtual assistant called ‘Bixby.’

The South Korean electronics manufacturer has been largely left behind in the battle of the bots, with Microsoft’s Cortana, Amazon’s Alexa and the Google Assistant all offering rivals to Siri.

With the much-anticipated arrival of the Galaxy S8 smartphone, Samsung is expected to launch its own virtual assistant.

Samsung does not comment on rumors or speculation, but the news comes just three months after the firm announced the acquisition of artificial intelligence platform Viv.

In a statement at the time, Samsung said: “The deal showcases Samsung’s commitment to virtual personal assistants and is part of the company’s broader vision to deliver an AI-based open ecosystem across all of its devices and services.”

Samsung added that the virtual assistant would help simplify user interfaces on its devices and understand context in order to offer appropriate suggestions and recommendations.

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