Jessica Alba‘s Honest company is not keeping things mellow with a health and wellness competitor it believes ripped off their brand name to boost sales … according to a new suit.
Alba’s company is going after a Colorado company, Honest Herbal — which makes cannabinoid rich hemp products — for trademark infringement. According to the docs … Herbal intentionally jacked the ‘Honest’ name to confuse customers into thinking its products are associated with Alba’s.
Honest Company claims it sent a letter to Honest Herbal earlier this month asking them to drop the Honest moniker to avoid a suit … but it was ignored.
Honest Company’s suing not just for money, but for an order forcing the other company to 86 the name.