Buying movies through different services just got a lot less complicated thanks to a new ‘Movies Anywhere’ initiative that combines your splintered film library.
This means you’ll now have access to a single library of movies if you bought them through Google Play, Amazon, iTunes and Vudu across all of your devices. All it takes it downloading the Movies Anywhere app or logging into the website.
This solves a painful issue in which you’d download a movie to a platform like Amazon, for example, and then realize that you can’t easily watch it on a TV or set-top that doesn’t have the app (like Amazon TV 4K at the moment).
Having one place for almost all of your movies sounds much more consumer friendly, and it currently involves major studios like Disney, Fox, Sony Pictures, Universal and Warner Bros.
Previously Disney had its Ultraviolet program that worked much the same way. Now, with a total of five key studios backing the same idea, it’s going to become the norm, not the exception.
Free movies to sign up
To start things out. Google and other services are offering five free movies so you can test out the expanded Movies Anywhere service.
All you need to do is connect two or more accounts through the Movies Anywhere app in order to download these movies for free.
This single-library strategy is a nice incentive for consumers who may be wary of buying movies because they’re siloed to one platform and one account.
Starting today, with Movies Anywhere and thanks to the the benefits of Family Sharing, online movie purchases don’t seem so limiting.