Alphabet Inc. Takes Another Shot at Amazon With Home Control
You can now use voice control for smart devices with Google Assistant
Alphabet Inc.’s (NASDAQ:GOOGL) Google Home connected speaker takes on Amazon.com, Inc.’s (NASDAQ:AMZN) Alexa on its home turf. But what about Google’s big advantage over Amazon in the smart home war — all those smartphones?
The company has just begun rolling out Home Control, a new feature that lets Google Assistant control smart home devices by voice.
However, at this point, Home Control — like Google Assistant — remains a feature that’s exclusive to Google’s own Pixel Phones.
The Battle for the Smart Home
Google Home is a connected speaker with Google Assistant baked in. Owners can use Google Assistant on the speaker to answer questions, find music and control a growing number of smart home devices using their voice only.
The device is GOOGL’s answer to the Amazon Echo. Amazon’s Alexa-enabled speaker has been a surprise hit and allowed Amazon to take a big lead in the race to become the smart home hub — despite the distinct disadvantage of lacking a smartphone platform to host its digital assistant.
Google has Google Now and the new Google Assistant, while Apple Inc. (NASDAQ:AAPL) has Siri. Between them, the two companies have billions of mobile devices in consumers’ hands, yet Amazon still managed to leapfrog them with its personal assistant hosted in a speaker, to build an impressive smart home lead.