After a month of brooding woodsy imagery, Justin Timberlake dropped his fifth studio album, Man of the Woods, on Friday — and the critics went at it.

The response isn’t entirely surprising: The “JT is country now” promo campaign for the album was met with raised eyebrows right from the start. (As put by The Outline, he’s been criticized for “rebranding” himself as a white man after creating a career by appropriating black culture.) And he’s faced backlash for showing up the Golden Globes wearing a “Times Up” pin while also starring in a Woody Allen film.