Adobe, Microsoft team up to share sales and marketing data
Microsoft Corp and Adobe Systems Inc are joining to make their respective sales and marketing software products more potent competitors to Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday.
On the eve of San Jose, California-based Adobe’s annual user conference, the company said that it will work with Microsoft to create a shared data format between Adobe’s marketing software suite, which the company is re-naming its Experience Cloud, and Microsoft’s sales software, called Dynamics, allowing the software systems to work together seamlessly.
“It’s going to enable to customers to go beyond the current (software) silos they have to navigate today,” said Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft.
For Adobe, best known among consumers for its Photoshop digital imaging and Acrobat PDF software, the partnership builds on a deal it struck with Microsoft last fall to use its Azure cloud computing services.
By Stephen Nellis (Reuters)