Microsoft’s first-ever desktop is a crazy powerful $3,000 giant tablet
For the first time in its 40-year history, Microsoft (MSFT) is building a desktop PC. And man, is it pretty.
Unveiled during a press event in New York on Wednesday, the Microsoft Surface Studio is an all-in-one (AIO) computer. The Studio has a 28-inch touch screen display that also happens to be the thinnest such screen ever made. This isn’t your average AIO, though. That’s because its screen can also be folded down into a massive tabletop tablet for artists including painters using the Surface Pen, professional photographers and video editors.
The Studio starts at a $3,000, so Microsoft is clearly targeting a high-end market.
As with Microsoft’s Surface Pro 4 and Surface Book — which were designed specifically to take on the likes of Apple’s (AAPL) MacBook Air and MacBook Pro — the Surface Studio is aimed squarely at taking on Apple’s own iMac AIO and Mac Pro desktop computers.
Microsoft’s head of Surface products, Panos Panay, showed off the Studio, and, as is his style, was more than emphatic in his enthusiasm about the desktop’s capabilities. According to Panay, the Studio’s display offers 63% more pixels than a 4K television.
Inside, the desktop gets a high-powered Intel Core i7 processor, a hardcore Nvidia GTX 980m graphics card and 32GB of RAM. All of that power is situated in a small square block connected to the Studio’s display via a pair of chrome arms.