Snapchat fights clickbait in Discover stories
It’s also rolling out its promised redesign to everyone.
Clickbait headlines and fake news aren’t limited to the web and social networks. They’re also problems in mobile services, and Snapchat wants to do something about it. The company is instituting rules that prevent Discover publishers from misleading users. Creators can’t use headlines or images without editorial value, and they can’t produce or link to fake news. The aim is to create an “informative, factual and safe” space for news, the company tells the New York Times.
Snapchat also hopes to make Discover more kid-friendly. A tool arriving in February will let publishers set age gates for content, and in some cases block underage users from seeing content in the first place. This wouldn’t prevent determined teens from looking at racy or graphic stories, but it would reassure nervous parents — not to mention advertisers worried that their promos might run alongside salacious material.
The stricter guidelines say a lot about Snapchat’s long-term plans for Discover. It’s determined to treat the service much like TV, and that means both raising expectations and filtering what you see. Yes, it means that Discover will be a tamer place than before, but look at it this way — Twitter is struggling in part because it’s having trouble with trolls and other nasty content. The Snapchat crew likely doesn’t want to risk a similar outcome.